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SPAR Saves Christmas: Don’t Forget
Christmas stress is driven not by the big moments, but by the small things being forgotten. With up to 73% of shoppers making a last-minute top-up shop and nearly half of Brits finding Christmas food shopping overwhelming, forgotten essentials can quickly derail the festive experience and heighten emotional pressure.

Kerry Parkin
Mar 61 min read


SPARk A Conversation
Bring SPAR’s Summer Moments campaign to life with an A.F. Blakemore twist spotlighting fresh food and BBQ strengths to drive footfall, awareness and brand consideration, while boosting retailer pride and local buzz during peak summer.

Kerry Parkin
Mar 51 min read


SPAR | Singing Up a Storm for Christmas
Christmas is critical for local retail. SPAR needed a high-impact, low-budget campaign to drive footfall and festive buzz.

Kerry Parkin
Mar 41 min read


How a ‘Dumb Phone’ Outsmarted the Smartphone Race
Sell six new smartphones across 92 markets, with no budget, no buzz, and a jaded industry.

Kerry Parkin
Mar 31 min read


Sustainability Leadership | 16+ Years of Impact
Sustainability is often lost in jargon. We translate complex operational realities, from supply chains to carbon footprints into stories that resonate with investors and consumers alike

Kerry Parkin
Mar 21 min read


Zip | Reframing BNPL for the Real World
With media and political backlash mounting, Zip needed to shift sentiment, build visibility, and protect its reputation, all while expanding into new markets.

Kerry Parkin
Mar 11 min read


Nokia | Cracking the Smartphone Status Quo
In a saturated market with no big product edge and zero ad budget how could Nokia stand out against Apple and Samsung?

Kerry Parkin
Feb 281 min read


Stock Spirits Group | Strategic PR Ahead of Exit
Provide fractional comms support across corporate, crisis, investor, and consumer PR — with one goal: raise the group’s profile ahead of a potential exit under CVC.

Kerry Parkin
Feb 271 min read


Headlam’s Transformation Story | Change. Clarity. Impact.
FTSE-listed Headlam was uniting 32 trading businesses under one brand — and needed comms that landed smoothly across customers, colleagues, suppliers, and shareholders.

Kerry Parkin
Feb 261 min read


The Six PR Shifts Every Comms Leader Should Prepare For in 2026
The shifts we felt bubbling under the surface in 2025 are about to break through with real force and communications leaders who spot these changes early will be in a stronger position than those who hope the old playbook still works. AI is changing discovery, cyber threats are evolving in ways that feel coordinated rather than random, and teams are being pushed to communicate through constant transformation rather than occasional updates; so if ever there was a year to rethin

Kerry Parkin
Dec 12, 20253 min read
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