Nokia | Cracking the Smartphone Status Quo
- Kerry Parkin
- Feb 28
- 1 min read
Updated: 7 days ago
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The Brief: In a saturated market with no big product edge and zero ad budget how could Nokia stand out against Apple and Samsung?
The Insight: Nokia still owned one thing: durability. It was the #1 reason lapsed users said they’d come back. We just had to bring it to life.
The Idea: We challenged Chinese influencers to prove it, by cracking walnuts with the new Nokia 6. The result? A viral video that was bold, snackable, and wildly shareable.
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