SPAR | Singing Up a Storm for Christmas
- Kerry Parkin
- Mar 4
- 1 min read
150+
Media Hits
In just two weeks
100%
National Coverage
Across print, online and broadcast
1st
PR Success
A PR-first for SPAR
The Brief: Christmas is critical for local retail. SPAR needed a high-impact, low-budget campaign to drive footfall and festive buzz.
The Insight: In-store Christmas music is a nostalgic, underused engagement tool — and a perfect mood-setter.
The Idea: SPARaoke — an interactive in-store karaoke campaign fronted by Christmas legend Roy Wood. Shoppers sang for prizes, celebrating “The Big Deals of Christmas.”
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