Christmas stress is driven not by the big moments, but by the small things being forgotten. With up to 73% of shoppers making a last-minute top-up shop and nearly half of Brits finding Christmas food shopping overwhelming, forgotten essentials can quickly derail the festive experience and heighten emotional pressure.

Bring SPAR’s Summer Moments campaign to life with an A.F. Blakemore twist spotlighting fresh food and BBQ strengths to drive footfall, awareness and brand consideration, while boosting retailer pride and local buzz during peak summer.

Christmas is critical for local retail. SPAR needed a high-impact, low-budget campaign to drive footfall and festive buzz.