Comms Leadership

It’s an uncomfortable question – but one leaders should be asking now. Not because history repeats itself exactly, but because patterns do. Geopolitical tension in the Middle East – particularly involving Iran – is beginning to translate into tangible economic pressure. Oil markets are tightening. Jet fuel prices are rising. Shipping routes are under strain. Insurance costs are increasing.

The shifts we felt bubbling under the surface in 2025 are about to break through with real force and communications leaders who spot these changes early will be in a stronger position than those who hope the old playbook still works. AI is changing discovery, cyber threats are evolving in ways that feel coordinated rather than random, and teams are being pushed to communicate through constant transformation rather than occasional updates; so if ever there was a year to rethin