SPAR Saves Christmas: Don’t Forget
- Kerry Parkin
- Mar 6
- 1 min read
80
Media Hits
In just two weeks
273.6m
Impressions
In just two weeks
100%
Message Penetration
A PR-first for SPAR
Our Objective: To bring Christmas to life with an AF Blakemore twist by reinforcing SPAR’s food credentials and relevance at the moments that matter most -driving footfall, awareness and consideration through authentic storytelling, colleague pride and strong local and consumer PR during the busiest retail period of the year.
The Insight: Christmas stress is driven not by the big moments, but by the small things being forgotten. With up to 73% of shoppers making a last-minute top-up shop and nearly half of Brits finding Christmas food shopping overwhelming, forgotten essentials can quickly derail the festive experience and heighten emotional pressure.
The Idea: SPAR leaned into this human truth to own a distinctive space at Christmas -positioning itself as the trusted local store that takes the stress out of slip-ups. By reassuring customers that whatever they forget, SPAR has it covered, the brand cut through retail noise with warmth, relevance and practicality, showing up as a genuine support to its communities throughout the festive period.
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