How a ‘Dumb Phone’ Outsmarted the Smartphone Race

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25K+

Global Media Hits

In one weeks

100%

Sell-Through

All markets in 16 weeks

6/6

Product success

All phones sold out

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The Brief: Sell six new smartphones across 92 markets, with no budget, no buzz, and a

jaded industry.

The Insight: Forget chasing specs. Nostalgia was the disruptor, tapping into ‘90s

mobile magic.

The Idea: Relaunch the iconic Nokia 3310 with a playful twist. At Mobile World Congress,

we flipped the script and launched simpler while others launched smarter.

Sometimes the boldest move is going back to basics.