Sell six new smartphones across 92 markets, with no budget, no buzz, and a jaded industry.

With media and political backlash mounting, Zip needed to shift sentiment, build visibility, and protect its reputation, all while expanding into new markets.

In a saturated market with no big product edge and zero ad budget how could Nokia stand out against Apple and Samsung?

Provide fractional comms support across corporate, crisis, investor, and consumer PR — with one goal: raise the group’s profile ahead of a potential exit under CVC.