Stock Spirits Group | Strategic PR Ahead of Exit
- Kerry Parkin
- Feb 27
- 1 min read
180%
Coverage Increase
And positive sentiment
Global
Unified Messaging
Across all markets
Enhanced
Team Collaboration
Global-local alignment
The Brief: Provide fractional comms support across corporate, crisis, investor, and consumer PR — with one goal: raise the group’s profile ahead of a potential exit under CVC.
The Insight: Comms were fragmented and lacked consistency, especially in western markets. To elevate perception, we needed unified storytelling and a more global voice.
The Work: We acted as embedded leads, aligning messaging across markets, building playbooks, and driving global media strategies, with a sharp focus on western visibility.
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