Zip | Reframing BNPL for the Real World
- Kerry Parkin
- Mar 1
- 1 min read
Global
TV Coverage
US, UK & APAC primetime
Policy
Political Influence
Ministerial meetings secured
Viral
Cultural Impact
Shifted industry narrative
The Brief: With media and political backlash mounting, Zip needed to shift sentiment, build visibility, and protect its reputation, all while expanding into new markets.
The Insight: BNPL isn’t reckless spending, it’s flexible, empowering, and often essential. Real stories could change the narrative.
The Idea: Timed with the Sex and the City reboot, we partnered with influencer Dan Clay (aka Carrie Bradshaw) to build a $100K wardrobe using BNPL, turning a polarising product into something aspirational and practical.
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