Headlam’s Transformation Story | Change. Clarity. Impact.

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30

Customer Issues

From 7,000 communications

14

Media Hits

All neutral or positive

3

Internal Concerns

Minimal negative feedback

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The Brief: FTSE-listed Headlam was uniting 32 trading businesses under one brand — and needed comms that landed smoothly across customers, colleagues, suppliers, and shareholders.

The Insight: Change lives or dies by how it’s communicated. Clarity, consistency, and empathy were critical to build trust internally and credibility externally.

The Work:

• Multi-stakeholder comms strategy rooted in leadership alignment

• 30+ tailored comms packs

• 3 stakeholder videos scripted and produced

• Media/message training for 30+ leaders

• Built-in sentiment and risk tracking