It’s an uncomfortable question – but one leaders should be asking now. Not because history repeats itself exactly, but because patterns do. Geopolitical tension in the Middle East – particularly involving Iran – is beginning to translate into tangible economic pressure. Oil markets are tightening. Jet fuel prices are rising. Shipping routes are under strain. Insurance costs are increasing.

FTSE-listed Headlam was uniting 32 trading businesses under one brand — and needed comms that landed smoothly across customers, colleagues, suppliers, and shareholders.